I’ve taken the plunge and added ad-content to many of my more popular web pages. I do this because all this costs money, which of course I’d like to defray, and at the same time I’m all about the content that my pages provide. Well-chosen ads have actually added to the content that my visitors appreciate - things like Google’s AdSense and Chitika MiniMalls can bring to light offerings that your visitors are also interested in. They do this by only serving ads that match the subject matter of the page that they appear on - and the visitor wouldn’t be there if they weren’t interested in that subject! If you’re careful to format them, size-wise and color-wise, to match and add to your pages rather than intrude, then you can both provide useful content for your visitors and at the same time earn a few cents each time someone clicks on them. With lots of visits, this adds up. Heck, click on the ads on the right if any look interesting. Thanks. ;-)